About Us MSP Insurance is an independent brokerage that has been serving the GTA since 1957. We offer expert coverage advice for home, auto, life & benefits and all lines of business insurance needs. As an independent broker, we are in a position to provide objective, unbiased professional service and advice on your insurance needs. We value this independence and consider it to be of the highest importance. Our role is to provide you with the best insurance value, combining coverage, service, and price. We also provide personalized, quality service that includes professional insurance advice, ongoing policy maintenance and claims support. When any issue arises regarding your insurance coverage, we are your advocate, using our professional experience to best represent your individual interest. Insurance isn’t the most captivating topic, but our friendly and personalized method will no doubt be a refreshing approach. Call MSP today to build a working relationship that will last for years and start looking forward to your insurance conversations!